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Meet Anna Ostrovskaya the founder of Winterpooh.


How did Winterpooh start?

Patrick my dog became apart of our family pretty quickly when I first bought him, and I decided that I wanted to do something beautiful for him.

And so I came up with the idea of Winterpooh, which is a family business, launched with the help of my mother Emma. 

I was inspired by my own dog who has helped my company grow to the size it is today. 


Why did you choose the name Winterpooh?

It was really hard to choose the name for our brand.

I originally thought of the name DoggyPooh, but it sounded a little boring.

In Russian, the word Pooh (пух) means fluff in English. So I decided to replace the word doggy with Winter, and thus Winterpooh was born.


What was the inspiration behind your company?

We live in Minsk, Belarus which is a small town, so don’t have a large variety of many things, including dog clothes.

Luckily, my husband and I have had the opportunity to travel around the world.

Seeing stylish people walking their dogs on the street was my inspiration, in addition to adopting Patrick.  Sherlock, the TV series was another one of my inspirations.


What countries do you get the most orders from?

Most of our clients are from Russia, however some are from different European countries. Six months ago we started to ship to the USA and Canada.

It’s so incredible to work with people from all over the world. A few days ago we even received our first order from Australia, which is very exciting for our small company.


Why did you decide to open up your business worldwide?

In the beginning we decided to open our business in Belarus and Russia only, but six months later I was being approached from customers all over the world. 

Initially, I wasn’t comfortable communicating with them in English, but I found that by taking to them, I was improving my skills. I eventually found the confidence to communicate in English and now we work with people from everywhere. 

It’s very exciting knowing that dogs around the globe are wearing our clothes and accessories.


What is the ‘style’ of your clothing?

Winterpooh’s style is comfortable, handmade, casual and elegant pet-wear.

The most important aspect for us is quality combined with comfort, to ensure that pets feel warm and move with ease in our products. 


What do you think it means to be a pet owner?

Being a pet owner means that you get lots of love and smiles everyday.  A pet owner should remember that taking care of a pet is like taking care of a small child. 

The best way to describe being a pet owner is a quote from the movie The Little Prince by Antoine de Saint-Exupéry: “you are responsible forever, for what you have tamed”.


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